The anti tobacco campaign here is amazing compared to japan. No advertising, no smoking in restaurants and pubs, soon to be no smoking in public places and clubs. Also do displaying of tobacco products, only the prices so they need to be away from public viewing. They also have a great series of TV ads of smokers lungs being cutup, or how much tar is produced a year in your lungs, shots of what damamge is done to areteries etc, really gruesome stuff. Packs contain compulsary warnings "Smoking Kills" "Smoking while pregnant can be fatal" etc etc.

They might have some of the tv ads on the site, http://www.quit.org.au/