Last month, the Defense Department gave a $700,000 grant to public schools in Portland, Ore., to double the number of students studying Chinese in an immersion program. In May, Senators Joseph I. Lieberman, Democrat of Connecticut, and Lamar Alexander, Republican of Tennessee, introduced a bill to spend $1.3 billon over five years on Chinese language programs in schools and on cultural exchanges to improve ties between the United States and China. The bill has been referred to the Senate Foreign Relations Committee.
After 2,400 schools expressed interest, Advanced Placement Chinese classes will be offered in high schools around the country starting next year. Beijing is paying for half the $1.35 million to develop the classes, including Chinese teachers' scholarships and developing curriculums and examinations, said Trevor Packer, executive director of the Advanced Placement Program at the College Board.

-NYTimes
It is evident that people are starting to recognize the grandness of acquiring familiarised with the Chinese language.

I also saw in on CNN that some Western people in the U.S. are employing Chinese nannies to teach their children Mandarin, Chinese.