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Thread: Japanese rush on Kit-kat lucky charm

  1. #1
    Twirling dragon Maciamo's Avatar
    Join Date
    Jul 17, 2002

    Arrow Japanese rush on Kit-kat lucky charm

    BBC News : Japan snaps up 'lucky' Kit Kats

    Students in Japan have reportedly caused sales of Kit Kat bars to soar, by adopting them as lucky charms.
    The name of the chocolate bar resembles a Japanese expression - "kitto katsu" - used by students to wish each other luck before exams.

    The phrase has been translated roughly as: "I hope you will win."
    East Asian supersticiousness should be used more often in marketing strategies. Chinese people are even more superstitious.

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  2. #2
    un̔ԌIv Dekamaster's Avatar
    Join Date
    Feb 12, 2005
    Would they have special marketing strategies for giri chocolates ? After all it's Valentines today.
    Ni sen san / Ni sen go / Ni sen nana

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