Japanese rush on Kit-kat lucky charm
BBC News : Japan snaps up 'lucky' Kit Kats
Quote:
Students in Japan have reportedly caused sales of Kit Kat bars to soar, by adopting them as lucky charms.
The name of the chocolate bar resembles a Japanese expression - "kitto katsu" - used by students to wish each other luck before exams.
The phrase has been translated roughly as: "I hope you will win."
East Asian supersticiousness should be used more often in marketing strategies. Chinese people are even more superstitious.