View Full Version : Japanese rush on Kit-kat lucky charm

Feb 3, 2005, 12:01
BBC News : Japan snaps up 'lucky' Kit Kats (http://news.bbc.co.uk/2/hi/asia-pacific/4230471.stm)

Students in Japan have reportedly caused sales of Kit Kat bars to soar, by adopting them as lucky charms.
The name of the chocolate bar resembles a Japanese expression - "kitto katsu" - used by students to wish each other luck before exams.

The phrase has been translated roughly as: "I hope you will win."

East Asian supersticiousness should be used more often in marketing strategies. Chinese people are even more superstitious.

Feb 14, 2005, 11:18
Would they have special marketing strategies for giri chocolates ? After all it's Valentines today.