Japanese rush on Kit-kat lucky charm
BBC News : Japan snaps up 'lucky' Kit Kats
East Asian supersticiousness should be used more often in marketing strategies. Chinese people are even more superstitious.Students in Japan have reportedly caused sales of Kit Kat bars to soar, by adopting them as lucky charms.
The name of the chocolate bar resembles a Japanese expression - "kitto katsu" - used by students to wish each other luck before exams.
The phrase has been translated roughly as: "I hope you will win."
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"What is the use of living, if it be not to strive for noble causes and to make this muddled world a better place for those who will live in it after we are gone?", Winston Churchill.
Would they have special marketing strategies for giri chocolates ? After all it's Valentines today.
Ni sen san / Ni sen go / Ni sen nana
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