Morning Musume
Written by Jack Herbert
Loved by schoolgirls and dirty old men
Morning Musume ("Momusu"), a 15-strong group of pre-pubescent girls, are the ultimate triumph of marketing over common sense.
Operating on a revolving door basis since 1997, the line-up frequently changes as "older" members are retired and even fresher faces are brought in.
As you'd expect, their fanbase consists mostly of young girls, but, disturbingly, a considerable number of their fans are middle-aged men with a "lorikon" (Lolita complex).
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